HSBC is proud of its long term investment in the sport of rugby around the world
The values of Rugby echo those of the bank – sportsmanship, fair play, respect, courage and integrity. A particular focus for HSBC is to invest in developing rugby markets, primarily Asia, which reflects the bank’s own strategy of unlocking the potential of emerging markets around the world.
HSBC’s key programmes in includes:
HSBC Sevens World Series: Marking HSBC’s second season as title sponsor, the 2011/12 HSBC Sevens World Series featured nine tournaments in five continents, including a new event in Tokyo, Japan, and featured both established rugby nations (12 core teams) and emerging rugby-playing countries. The inaugural 2010/11 Series attracted over 500,000 spectators, while television coverage reached 332 million homes.
The British & Irish Lions: HSBC is the Principal Partner to The British & Irish Lions, who in 2013 will tour Australia via a stop in Hong Kong when they will play a historic game against the Barbarians. The Lions represents the coming together of four nations as one, and unites fans from around the world. HSBC first partnered the famous touring side for the 2009 tour of South Africa, and is the first sponsor ever to renew as Principal Partner.
Cathay Pacific / HSBC Hong Kong Sevens: HSBC was announced as the new co-title sponsor of the Hong Kong Sevens with Cathay Pacific in May 2011. Hong Kong’s premier sporting event, the Hong Kong Sevensis the flagship sponsorship of HSBC’s rugby portfolio in Asia attracting thousands of fans from around the world to the city over the weekend.
Hong Kong Teams:Showing pride in its Hong Kong heritage, HSBC was announced as the principal partner of all Hong Kong teams (including men’s, women’s and age-group sides) in August 2011. The new team jersey, unveiled in November, features the Chinese characters for Wayfoong, the bank’s Chinese name, illustrating the intention to connect the teams to the broader Hong Kong community.
HSBC Asian 5 Nations / HSBC Asian Sevens Series: Launched in 2008, the annual HSBC Asian 5 Nations features 25 nations in six divisions and is the leading international 15-a-side competition in the region. The HSBC Asian Sevens, for seven-a-side teams, was launched in 2011 and features four tournaments. Both tournaments provide much needed opportunities for these emerging rugby nations to grow and realise their potential.
HSBC ARFU Rugby Coaching Tour: HSBC has a major commitment to help grow and develop the sport, especially in Asia, and works with ARFU (Asian Rugby Football Union) to deliver a pan-Asian coaching tour across the year. The 2011 HSBC ARFU Rugby Coaching Tour reached over 2,500 kids during 16 stops in 11 countries and territories. All of HSBC’s rugby sponsorships includes youth, education and community coaching.
HSBC Penguin International Rugby Football Club: HSBC has supported the Penguins, a famous touring club, since 1997 and in 2004 helped develop the HSBC Penguin International Coaching Academy.
The HSBC Waratahs: Australia celebrated its tenth year of partnering the Super 15 side in 2011. As naming rights partner of the team, HSBC leverages the partnership across multiple platforms as a means to connect with its customers, increase brand and product awareness as well as engage its staff.